Hearst Over Hollywood; Power, Passion,and Propaganda in the Movies
New York: Columbia University Press, 2002. First Printing [Stated]. Hardcover. xvi, [2], 525, [1] pages. Illustrations. Notes. Index. DJ has slight wear, soiling, and some sticker residue on back. DJ front flap creased. This is one of the Film and Culture series. Louis Pizzitola is a visual artist and an amateur filmmaker. It was William Randolph Hearst who understood how to use cinema to exploit the public's desire for entertainment and to create film propaganda. Hearst saw his future and the future of Hollywood as one and the same. He pioneered and capitalized on the synergistic relationship between journalism and advertising and motion pictures. He sent movie cameramen to the inauguration of William McKinley and the front lines of the Spanish-American War. He played a prominent role in organizing film propaganda for World War I. By the 1910s, Hearst was producing his own pictures—he ran one of the first animation studios and made many popular movie serials, including The Perils of Pauline (creating both the scenario and the catchphrase title) and Patria. More