The Attention Economy: Understanding the New Currency of Business
Boston, MA: Harvard Business School Press, 2001. First edition. First printing [stated]. Hardcover. ix, 255 p. Notes. Index. The corporate environment is cluttered and noisy with information and distractions--faxes, e-mail, etc--all of which make demands on time and energy, and which shift attention away from the real focus--relationships with people who matter, such as customers, fellow employees, etc. This guide for business addresses the issue of what the authors term "organizational ADD"--Attention Deficit Disorder. Condition: Very good / very good.
Keywords: Advertising, ADD, Attention Deficit Disorder, Attention-getting, CSTaR, Commercials, Electronic Commerce, Globalization, Film Industry, Mergers and Acquisitions, Leadership, Organizational Structure, Psychobiology, Web Site Design
ISBN: 9781578514410
[Book #63141]
Price: $35.00