Russia 2010 And What It Means for the World; The CERA Report
New York: Random House, 1993. First Edition [stated]. Hardcover. xiii, [5], 300, [2] pages. Maps. Notes. Index. Signed by Yergin on fep. Front corner dinged on board and on DJ. Date stamped on top edge. Daniel Howard Yergin (born February 6, 1947) is a Pulitzer Prize-winning American author, speaker, and economic researcher. Yergin is the co-founder and chairman of the Cambridge Energy Research Associates, an energy research consultancy that is now part of IHS Markit Inc. He is best known as author of The Prize: The Epic Quest for Oil, Money, and Power (1991) and The Quest: Energy, Security, and the Remaking of the Modern World (2011). He received his Ph.D. from Cambridge University as a Marshall Scholar. From 1978 through 1980, he was a lecturer at the Harvard Business School and, until 1985, a lecturer at Harvard's Kennedy School of Government. He founded Cambridge Energy Research Associates (CERA) in 1982. In 2004, CERA was acquired by the information company IHS Inc., of which he is now vice chairman. In December 2016, Yergin joined a business forum assembled by then president-elect Donald Trump to provide strategic and policy advice on economic issues. In this courageous forecasting of a series of possible futures, Yergin and Gustafson posit that in 2010, Russia disintegrates as its frontier regions rebel or drift into the orbit of neighboring countries. 2010: Russia is invigorated by an economic chudo — "miracle" — that turns it into a thriving exemplar of the free market. 2010: Russia becomes a grim military dictatorship, bent on expansion. This brilliant and visionary book, which is based on a confidential report by the international consulting firm CERA, offers several persuasively detailed scenarios of Russia’s future. Using the management technique of "scenario planning" and drawing on an extensive knowledge of Russia’s political and economic history, Daniel Yergin and Thane Gustafson have produced a study that is already shaping the investment strategies of major corporations and that will become an essential text in the policy debates about the next century. Russia 2010 captures in a timely way the changes shaking Russia and the former Soviet Union after Communism. The result is one of those rare books that not only predict the future but have the power to change it. Condition: Good / Good.
Keywords: Futurism, Forecasting, Scenario Planning, Russia, Capitalism, Chudo Scenario, Cold War, Market Economy, Foreign Investment, Gorbachev, Nuclear Weapons, Russian Bear Scenario, Russian Federation, Boris Yeltsin
ISBN: 0679429956
[Book #73457]
Price: $45.00