Citizen Coors; An American Dynasty
New York: William Morrow, 2000. First Edition [Stated], First Printing [Stated]. Hardcover. xiii, [3], 367, [1] pages. Illustrations. List of Interviews. Bibliography. Index. Signed by the author sticker on front of DJ. Signed by the author on the title page. Pencil erasure residue on fep. Dan Baum has been a staff writer for The New Yorker, for which he covered Hurricane Katrina. He's been a reporter for The Wall Street Journal, The Asian Wall Street Journal, and The Atlanta Journal-Constitution. He is the author of Gun Guys: A Road Trip, Citizen Coors: An American Dynasty and Smoke and Mirrors: The War on Drugs and the Politics of Failure. He has written numerous articles for such national magazines as The New York Times Magazine, Playboy, Rolling Stone, and Wired. " The founder of the Coors dynasty was Adolph Coors, who arrived in Colorado in 1873 and built a brewery in the foothills above Denver. Adolph and his sons had strong feelings about the proper places of bosses and workers, and they made a name for themselves as sometimes beneficent but more often harsh owners who busted unions. The Coors family was often innovative in business, introducing the aluminum beverage can into the American market, but Baum maintains that its elders made some bad calls, missing opportunities to capture a homegrown market in mineral water and refusing to pasteurize their beer to allow its sale outside the immediate region. The Coors company nevertheless built a huge national market in the 1970s, helped along by Gerald Ford’s publicly admitted fondness for the company’s beer. Baum’s history is incendiary, providing fuel for many a political fire. Condition: Very good / Very good.
Keywords: Adolph Coors, Beer, Brewery, Aluminum Can, Light Beet, Miller Brewing, John Nichols, Gerald Ford, Bob rechholtz, Lowell Sund, David Sickler
ISBN: 9780688154486
[Book #78186]
Price: $65.00