Corporate Management in a World of Politics; The Public, Political, and Governmental Problems of Business
New York, N.Y. McGraw-Hill Book Company, 1967. Presumed First Edition, First printing. Hardcover. xii, 272, [4] pages. DJ has a few small tears and chips. Includes Preface, Public Opinion: The Dominant Force in our World; The Makers of Public Opinion: The New Power Elite; The Makers of Information; Leadership: The Sine Qua Non; Relationships with Government; Relationships with Government: First Step--Get Acquainted; Relationships with Government: Do It Yourself and Use Effective Techniques; Business and Politics; Resistance of Labor to Technological Advance; Unemployment; The Handling of People; Relationships with the Academic World; Relationships with the Writing World; Prices: An Ominous Development; Profits; The Bugaboo of Bigness; The Changing Character of Markets and Competition; Foreign Operations: Keeping the American Abroad from Being Ugly; Environmental Health; Hard-sell Advertising; Trade Organizations; Stockholders; Conclusion; Index. For more than 20 years, the author was the director of Public Relations for E. I. du Pont de Nemours & Company, where he established a concept of public relations widely emulated in the business community. He retired from du Pont in 1965. Mr. Brayman graduated from Cornell University. He worked as a syndicated columnist and a Washington correspondent for several newspapers and was president of the National Press Club and of the Gridiron Club. He joined Du Pont in 1942 and retired in 1965. He wrote four books, ''Corporation Management in a World of Politics,'' ''Developing a Philosophy for Business Action,'' ''A History of the Lincoln Club of Delaware'' and ''The President Speaks Off the Record.''. This book was designed to help businessmen and those who advise them meet better the public and governmental problems of business. These problems, if not solved, can be extremely costly and disruptive to the progress of business. Successful business operations in the then prevalent environment required a high degree of political awareness and sensitivity of public opinion. The author, as a former Washington correspondent and as a leader of the Public Relations profession, had unusual exposure to the problems and pitfalls that the climate of the day imposed on corporate management. This book provides a snapshot in history as to what then was a practical guide through the labyrinth represented by the business-government-public relationship. It identified the dead-ends and missteps into which inept interpretations have led the unwary and suggested realistic solutions. The politics of any situation, Mr. Brayman demonstrated, were the direct result of the public opinion surrounding any enterprise. A favorable atmosphere was the result of blending enlightened action with popular understanding, a course which many leading corporations found to pay meaningful dividends. This book offered to the business and corporate manager of the time, and to their counselors in Public Affairs, the sage advice and broad experience of one who had been an observed and participant in the political arena for many years, with insights sharpened by broad business contacts. It was written with an eye to the illuminating anecdote and the personal frame of reference that clothe its serious content in the warmth of a colorful human narrative. While written more than half a century ago, its content, wisdom, perspective, and realism appear equally relevant to the current era. Condition: Very good / Good.
Keywords: Public Relations, Business Management, Corporate Management, Du Pont, Walter Carpenter, General Motors, Unemployment, Advanced Technology, News Media, Public Opinion, Leadership, Prices, Profits, Advertising, Stockholders, Trade Organizations
[Book #79458]
Price: $45.00