From Pillsbury's 5th Grand National $100,000 Recipe and Baking Contest 100 Prize-Winning Recipes
Minneapolis, MN: Pillsbury Mills, Inc., 1954. First Edition [stated], presumed first printing. Wraps. Format is approximately 5.25 inches by 8.25 inches. 96, [2] pages, plus covers. Decorative cover. Illustrations (some in color). Cover has some wear and soiling. “Ann Pillsbury” was a leading home economist who wrote this book in 1946 to share the idea that baking is fun! And, just like Betty Crocker, Ann Pillsbury was totally made up. Unlike Betty Crocker, Ann Pillsbury did not catch on. She might not be real, but it IS true that baking is fun. "C.A. Pillsbury and Company" was founded in 1869 by Charles Alfred Pillsbury and his uncle John S. Pillsbury. The company was second in the United States (after Washburn-Crosby) to use steel rollers for processing grain. The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota. In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company. The company also tried to purchase and merge with the Washburn Crosby Company (a precursor of General Mills), but the principals at Washburn prevented the takeover. In 1923, the Pillsbury family reacquired "Pillsbury-Washburn Flour Mills Company, Limited" which subsequently was incorporated in 1935 as "Pillsbury Flour Mills Company". The contest awarded 45- prizes collectively worth $100,00. Mrs. Bernard Kanago of Webster, South Dakota was the $25,000 1st Prize Winner with "My Inspiration" Cake. She was photographed with Art Linklater. The Pillsbury Company is a Minneapolis, Minnesota-based company that was one of the world's largest producers of grain and other foodstuffs until it was bought by General Mills in 2001. General Mills brands consist of Annie's, Betty Crocker, Nature Valley, Yoplait, Haagen-Dazs, and Blue Buffalo. It also has ownership in various cereal products including Cheerios, Chex, Lucky Charms, Trix, and Cocoa Puffs. Antitrust law required General Mills to sell off some of the products, so the company kept the rights to refrigerated and frozen Pillsbury branded products, while dry baking products and frosting were sold to the Orrville, Ohio–based Smucker company under license. Brynwood Partners agreed to purchase Pillsbury from Smuckers for $375 million in July 2018. In September 2018, the sale was completed along with other brands including Martha White and Hungry Jack. Advertising company Leo Burnett Worldwide created Pillsbury's Doughboy and Jolly Green Giant, which are two of the agency's top brand icons. In 1957, Pillsbury commissioned a TV commercial jingle (from its advertising agency Leo Burnett) with the main lyrics "Nothin' says lovin/Like somethin' from the oven/And Pillsbury says it best". The jingle became a well-known signature of the company and was used, with modifications, for at least 20 years. Condition: Good / No Dust Jacket issued.
Keywords: Cooking, Recipes, Cooking, Baking, Contest, Prize-Winner, Grand National Senior Contest, Desserts, Breads, Main Dishes, Cakes, Pies, Cookies, Mrs. Bernard Kanago
[Book #85124]
Price: $25.00