The Bottom Line of Green is Black; Strategies for Creating Profitable and Environmentally Sound Businesses

San Francisco/New York: HarperSanFrancisco, 1993. First Edition [Stated], First Printing [Stated]. Hardcover. xvii, [1], 282, [4] pages. Resource Guide and Bibliography. Addendum. Top corner of several pages creased. Inscribed by the author (Saunders) on the fep. Inscription reads To Victoria May your work continue to create change Tedd Saunders. Signed with sentiment (Best Wishes) by John F. Kerry on the fep. Uses case studies to show business decisions that produce profits and work for the environment. Foreword by U.S. Senator John F. Kerry. Topics addressed include: Food Processing, Service Industries, Manufacturing, Consumer Goods, Chemicals, Pharmaceuticals, Plastics, Petroleum, and Eco-Marketing. Mr. Saunders is often credited with pioneering urban ecotourism worldwide. Since 1989, he's been recognized for creating some of the most innovative sustainability models in the world's largest service industry – travel and tourism. In 1992 Mr. Saunders formed EcoLogical Solutions, which has advised The White House, HRH The Prince of Wales' Business Leaders Forum, Harvard University, Taj Hotels of India, Choice Hotels International and hotel properties around the globe. Under his leadership, EcoLogical Solutions has earned many prestigious awards including a United States Presidential Gold Medal, Energy Star Partner of The Year honors and British Airways' Tourism For Tomorrow Prize. Author of The Bottom Line of Green is Black, his team's groundbreaking work has also earned exceptional feature stories for clients in The New York Times, CNN, Travel + Leisure, NBC News and Conde Nast Traveler. John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat currently serving as the first U.S. Special Presidential Envoy for Climate. A member of the Forbes family and the Democratic Party, he previously served as the 68th United States secretary of state from 2013 to 2017 in the administration of Barack Obama and represented Massachusetts in the United States Senate from 1985 to 2013. Derived from Library Journal: Saunders, a winner of the President's Environment and Conservation Challenge Award, and McGovern, a writer, have compiled case histories that illustrate how ecologically compatible businesses can also be greatly profitable. Saunders, whose family owns the Boston Park Plaza Hotel, championed 90 environmental initiatives at his hotel. The results? Excellent public relations, a marketable competitive advantage, and higher profits. This book also offers a practical guide that managers can use to make their businesses more ecologically benign. Among the notable features are a resource guide for further information, a chapter on ecological marketing, and several checklists for activities. - Gene R. Laczniak, Marquette Univ., Milwaukee. Derived from Booklist: Saunders heads an environmental consulting business and his family owns and operates a chain of hotels. Four years ago at a Boston hotel, Saunders instituted an aggressive environmental improvement program, which included recycling, waste reduction, and conservation. Changes ranged from replacing bars of soap with dispensers to installing more than 1,200 thermal-paned windows. Not only have operating costs been lowered, the hotel now attracts environmentally conscious guests. Along with cowriter McGovern, Saunders makes the case that these benefits can be reaped by businesses of almost any sort. The authors specifically detail environmental programs and policies at 30 different companies, offering a variety of practical examples that are sure to encourage others to make similar efforts. David Rouse. Condition: Very good / Very good.

Keywords: Guidelines, Checklists, Food Processing, Service Industries, Manufacturing, Consumer Goods, Chemicals, Pharmaceuticals, Plastics, Petroleum, Eco-Marketing, Monsanto, Ciba-Geigy, Hannaford, Nordstrom, 3M, Herman Miller, Mary Kay, Merck, Amoco

ISBN: 0062507524

[Book #87033]

Price: $250.00

See all items by ,